Logitech fights back the competitor

Since Bracken Darrell took over Logitech International SA four years ago, the company’s stock has quadrupled on robust sales of snazzy PC accessories that complement products by the likes of Apple, Microsoft, Amazon, and Google. As Darrell plots his next move, those heavyweights are starting to look more like competitors than partners. Darrell’s goal: tying together TVs, appliances and voice-controlled devices—an area many of the globe’s biggest tech companies are trying to crack.

“They want to be at the center of connected homes but you’ve got to sleep with one eye open” because erstwhile allies may well become rivals, said IDC analyst Jonathan Gaw.

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